Industry Insights at Your Fingertips
For over 15 years, FSGA has been tracking demographic and behavioral data on the wide world of fantasy sports players. Below is a comprehensive list of the research that is available for download for FSGA members.
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2025 Research Reports
What’s Next? Tapping into the Next Generation of Fantasy Players
Presented at the 2025 FSGA Summer Conference
July 1, 2025
Topics Covered:
- Fantasy sports & sports betting participation in the U.S. and Canada (year-over-year trends).
- Player demographics vs. the general population.
- Next-generation season-long fantasy participation (sports, formats, behaviors).
- How players engage (solo vs. social play, league dynamics).
- Content consumption and lineup/strategy resources.
- Likelihood to expand into DFS and sports betting.
The State of Fantasy Sports in America
Presented at the 2025 SBC Summit Americas
May 14, 2025
Topics Covered:
- Market Size & Growth.
- What is Fantasy Sports.
- Why People Bet or Play Fantasy.
- Market Opportunities.
- Revenue Streams for Fantasy Sports.
The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habits, with a Dive into Sports Betting, Sweepstakes Awareness & Usage, and Sentiment Towards Advertising
Presented at the 2025 FSGA Winter Conference Research
February 18, 2025
Topics Covered:
- Fantasy and sports betting behavior trends.
- Sports betting sweepstakes awareness, usage, and perception.
- Sentiment toward sports betting advertising.
More Than Sports Fandom: Additional Predictors of Fantasy Gaming Participation
Presented at the 2025 FSGA Winter Conference Research
February 18, 2025
Topics Covered:
- Traditional sports fans vs. fantasy participants.
- Gender differences in fantasy participation and consumption.
- Motivations for playing and consuming fantasy content.
- Youth sports fandom and future fantasy participation.
- Demographic trends and minority participation.
- Season-long vs. DFS player profiles.
- Pathways to convert non-players into players.
- Fantasy sports crossover with sports betting.
2024 Research Reports
The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habit, with a Dive into AI Sentiment and RG Measures
Presented at the 2024 FSGA Summer Conference
July 23, 2024
Topics Covered:
- Player behavior, platform usage, and emerging trends in North America.
- AI tools used for fantasy and betting optimization.
- Online sportsbook usage and leading operators.
- Responsible gaming behaviors and limit-setting habits.
- Perception of skill vs. reported wins/losses.
2024 Winter Conference Research
Presented at the 2024 FSGA Winter Conference
February 14, 2024
Topics Covered:
- Growth in fantasy sports and sports betting participation.
- Single-activity vs. crossover user trends.
- Content and tool usage (including AI and analytics).
- Bettor vs. fantasy player resource reliance.
- Responsible gaming awareness and platform sentiment.
2023 Research Reports
2023 FSGA Summer Conference Research
Presented at the 2023 FSGA Summer Conference
June 13, 2023
Topics Covered:
- Incidence of Fantasy Sports and Sports Betting.
- Fantasy Behaviors.
- Player Behaviour: Sports Betting Habits.
- Player Motivations.
2023 FSGA Research - Market Growth Opportunities
Presented at the 2023 FSGA Winter Conference
February 17, 2023
Topics Covered:
- Size of the non-participant market (fantasy + sports betting).
- Likelihood of new player conversion over the next year.
- Entry-point sports/leagues (ex: NFL, NBA).
- Barriers to adoption (confidence, knowledge, stress, “fun factor”).
- Messaging and education opportunities to drive trial.
- Demographic shifts in prospective new participants.
2022 Research Reports
Sports Betting & Fantasy Sports in Canada
October 31, 2022
Topics Covered:
- Sports betting and fantasy sports participation estimates (Canada).
- Engagement rate across the full population.
- Breakdown by fantasy players vs. sports bettors.
- Ontario-specific engagement insights.
Fantasy Sports and Sports Betting Market Study
Presented at the 2022 FSGA Summer Conference
June 14, 2022
Topics Covered:
- Participation and re-engagement trends following major market changes.
- Motivation and behavior shifts.
- Market direction and future opportunity.
2021 Research Reports
Incidence of Fantasy Sports & Sports Betting Participation
Presented at the 2021 FSGA Summer Research Conference
June 8, 2021
Topics Covered:
- Incidence of fantasy sports and sports betting participation (U.S.).
- Crossover between fantasy and betting audiences.
- League participation trends.
- Demographic updates vs. 2019 benchmarks.
2019-2010 Research Reports
The following research reports are also available in the Member Info Hub:
2019 FSGA Research (Ipsos)
- Fantasy players vs. sports bettors: overlap and differences.
- Consumer trends in fantasy sports and sports betting.
- New Jersey “one year later” wagering insights.
2018 FSGA Research
- Sports betting habits of fantasy sports players post-PASPA decision.
2017 FSGA Research
- Spending behavior in season-long and daily fantasy.
- How players compete across platforms (mobile, desktop, emerging media).
2016 FSGA Research
- Spending behavior in season-long and daily fantasy.
- Platform usage and gameplay habits.
2015 FSGA Research
- Incidence of fantasy participation.
- “Never Players” insights: why they don’t play and willingness to try.
- Demographic comparisons between players and non-players.
2014 FSGA Research
- Fantasy participation trends and attitudes.
- Mobile behavior and tech usage.
- Team ownership patterns.
2013 FSGA Research
- Technology usage and player spending behavior.
2012 FSGA Research
- Fantasy participation in the U.S. and Canada.
2011 FSGA Research
- Participation incidence + why consumers begin playing.
- Gender-based insights.
2010 FSGA Research
- Participation incidence + why consumers begin playing.