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Industry Research

Research & Intelligence for a Changing Industry

For more than 15 years, FSGA has invested in research to better understand the people, behaviors, trends, and forces shaping fantasy sports and the broader sports gaming industry.

FSGA research provides industry leaders with credible data and insights to understand where the market has been, how it is changing, and what may be coming next. Our research explores participation and demographics, consumer behavior, emerging technologies, new forms of play, and other developments affecting the sports gaming ecosystem.

FSGA members receive access to our newest research as part of their membership for three years, with an initial 90-day period reserved exclusively for members. Following that member-exclusive period, current research is also available for purchase by nonmembers, while members continue to receive access as part of their membership.

As part of FSGA's commitment to strengthening the broader sports gaming industry, research more than three years old is made publicly available through the FSGA Public Research Library below, creating an accessible historical record of how fantasy sports and sports gaming have evolved.

If you are a member of the media seeking additional information or data for a story, please contact media@thefsga.org and we would be happy to provide you access to relevant FSGA research.

Latest FSGA Research

Exclusive member access for three years | Available for purchase by nonmembers beginning 90-days after publication.

2026 Research Reports

The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habits, with a Dive into AI and Prediction

Presented at the 2026 FSGA Summer Conference
July 8, 2026

Topics Covered:

  • Growth trends in fantasy sports and sports betting participation across the U.S. and North America
  • How consumers are using AI tools, preferred platforms, and expectations for AI transparency
  • Awareness, adoption, and future potential of prediction markets among sports fans
  • Key consumer insights, demographic trends, and challenges shaping the future of sports gaming
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Beyond the Bet The Rise (and Reality) of Prediction Markets

Presented at the 2025 FSGA Winter Conference
February 18, 2026

Topics Covered:

  • Incidence of Fantasy Sports and Sports Betting.
  • Sports Betting, Fantasy Play, and Prediction Markets.
  • Prediction Market Usage.
  • Future Potential for Prediction Markets.
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2025 Research Reports

What’s Next? Tapping into the Next Generation of Fantasy Players

Presented at the 2025 FSGA Summer Conference
July 1, 2025

Topics Covered:

  • Fantasy sports & sports betting participation in the U.S. and Canada (year-over-year trends).
  • Player demographics vs. the general population.
  • Next-generation season-long fantasy participation (sports, formats, behaviors).
  • How players engage (solo vs. social play, league dynamics).
  • Content consumption and lineup/strategy resources.
  • Likelihood to expand into DFS and sports betting.
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The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habits, with a Dive into Sports Betting, Sweepstakes Awareness & Usage, and Sentiment Towards Advertising

Presented at the 2025 FSGA Winter Conference Research
February 18, 2025

Topics Covered:

  • Fantasy and sports betting behavior trends.
  • Sports betting sweepstakes awareness, usage, and perception.
  • Sentiment toward sports betting advertising.
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Other Research Presentations

The State of Fantasy Sports in America

Presented at the 2025 SBC Summit Americas
May 14, 2025

Topics Covered:

  • Market Size & Growth.
  • What is Fantasy Sports.
  • Why People Bet or Play Fantasy.
  • Market Opportunities.
  • Revenue Streams for Fantasy Sports.
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More Than Sports Fandom: Additional Predictors of Fantasy Gaming Participation

Presented at the 2025 FSGA Winter Conference Research
February 18, 2025

Topics Covered:

  • Traditional sports fans vs. fantasy participants.
  • Gender differences in fantasy participation and consumption.
  • Motivations for playing and consuming fantasy content.
  • Youth sports fandom and future fantasy participation.
  • Demographic trends and minority participation.
  • Season-long vs. DFS player profiles.
  • Pathways to convert non-players into players.
  • Fantasy sports crossover with sports betting.
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2024 Research Reports

The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habit, with a Dive into AI Sentiment and RG Measures

Presented at the 2024 FSGA Summer Conference
July 23, 2024

Topics Covered:

  • Player behavior, platform usage, and emerging trends in North America.
  • AI tools used for fantasy and betting optimization.
  • Online sportsbook usage and leading operators.
  • Responsible gaming behaviors and limit-setting habits.
  • Perception of skill vs. reported wins/losses.
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2024 Winter Conference Research

Presented at the 2024 FSGA Winter Conference
February 14, 2024

Topics Covered:

  • Growth in fantasy sports and sports betting participation.
  • Single-activity vs. crossover user trends.
  • Content and tool usage (including AI and analytics).
  • Bettor vs. fantasy player resource reliance.
  • Responsible gaming awareness and platform sentiment.
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Purchase Research (Nonmembers)

FSGA Public Research Library

Explore FSGA research more than three years old, made publicly available as part of our commitment to advancing knowledge and supporting the broader sports gaming industry.

Please note: Research reflects the market and consumer environment at the time it was conducted. Each resource is clearly dated to distinguish historical findings from current industry data.

2023 FSGA Research

2022 FSGA Research

2021 FSGA Research

2020 FSGA Research

  • No research done due to COVID-19 pandemic.

2019 FSGA Research

  • Sports Betting and Fantasy Sports Landscape Study (awaiting permission to link)

2018 FSGA Research

  • Fantasy Sports and Sports Betting Crossover Study (awaiting permission to link)

2017 FSGA Research

  • Fantasy Sports Market Study - Participation, Spending and Economic Impact (awaiting permission to link)

2016 FSGA Research

  • Fantasy Sports Market Study - Participation, Spending and Media Usage (awaiting permission to link)

2015 FSGA Research

  • Fantasy Sports Market Study (awaiting permission to link)
    • Fantasy Sports Market Study - Data Tables 1
    • Fantasy Sports Market Study - Data Tables 2
    • Fantasy Sports Market Study - Data Tables 3

2014 FSGA Research

  • Fantasy Sports Participation and Non-Player Study (awaiting permission to link)
  • Fantasy Sports Participation Research Summary (awaiting permission to link)
    • Supporting Industry Research Tables - Canada - Banner1, by Ipsos
    • Supporting Industry Research Tables - Canada - Banner2, by Ipsos
    • Supporting Industry Research Tables - USA Sorted1, by Ipsos
    • Supporting Industry Research Tables - USA Sorted Adults, by Ipsos
    • Supporting Industry Research Tables - USA Sorted Teens, by Ipsos
  • The Wonder Years - Youth Sport Fandom and Fantasy Sport Participation (awaiting permission to link)

2013 FSGA Research

  • Why We Watch, Why We Play - The Relationship Between Fantasy Sport and Fanship Motivations (not available for public distribution)

2012 FSGA Research

  • Fantasy Sports Spending Study (awaiting permission to link)
  • Fantasy Sports Technology Use and Perception Study (awaiting permission to link)

2011 FSGA Research

2010 FSGA Research

2009 FSGA Research