Irvine and Minneapolis – FanServ and Sportradar, the leading provider of sports data services globally, announced today a collaboration that will dramatically enhance the impact of sports advertising. The first-of-its-kind ad platform, SportServ, combines Sportradar’s real-time sports data and contextual updates directly with digital display and video advertisements. As a result, advertisers can now tailor their message and target their delivery as the action unfolds.
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Sportradar
Press Release
By Nick Stamm & Brian Friedman