Yards gained and passes completed are just numbers, but Websites such as FantasyData.com give them meaning. With the explosive growth of daily fantasy football games, those numbers from FantasyData.com are helping players gain a competitive edge, and helping fantasy game providers deliver superior services to their players.

So when FantasyData.com president and CEO Scott Gimpel heads to the 2015 FSTA Winter Conference on Jan. 15-16 at the Bellagio in Las Vegas, he’s looking to connect those providers with the data they need as the game continues to grow. “A lot of people need live data to power Websites and apps, ” said Gimpel. “Most of the people who go are our potential clients.  Just being part of FSTA helps us reach out to those guys. ” FantasyData.com is the social media sponsor of the 2015 FSTA Winter Conference.

Gimpel said the participation of FantasyData.com keeps his company in front of both existing clients and potential new companies in the fantasy space. “We’re going there to have a presence, to let people we’re available and we’re an option for sports data, ” Gimpel said. “Also because the fantasy sports industry is nationwide, it gives us a chance to meet some of the people we’re worked with remotely. “

While the 2014 study from the FSTA shows 77% of the 40 million North American fantasy sports players own a fantasy football team, the continued growth of daily games has also caught the attention of some state legislators. Legislative and lobbying efforts are another important part of the FSTA’s mission, and it is another reason Gimpel backs the association.

The FSTA helps keep daily fantasy games and fantasy sports in general as legal, and we want to support that cause, ” said Gimpel.

The major players in the fantasy daily game space have established a mainstream reputation with television and online advertising, and major pro sports teams are catering their in-stadium offering to recognize the importance of the fantasy players. For Gimpel, how the fantasy space will change from a business perspective is another reason to get involved with FSTA.

“Everyone wants to compete with (daily game providers) Fan Duel and Draft Kings, ” Gimpel said. “There always are variations on games, and different things that people seem to like. It’s been an interesting thing to think about how much room there is in the fantasy space. “

The 2015 Fantasy Sports Trade Association (FSTA) will hold its annual Winter Conference on Jan. 15-16 at the Bellagio in Las Vegas. Among the planned events is the FSTA Experts’ League Fantasy Baseball Draft, Live on SIRIUS XM Radio, on Jan. 15 and sessions on fantasy sports legal issues, new product launches and marketing fantasy sports on Facebook. To register for the winter conference, go to www.fsta.org.