The 2014 Fantasy Sports Trade Association research data shows the continual growth of the industry and the diversity of its players. A few data points from the 2014 study presented in San Francisco:

• There are 40.5 million people ages 12 and older playing fantasy sports in the United States and Canada.
• About 77% of all fantasy players play fantasy football, but there is a wide variety of participation in all fantasy sports.
• Fantasy players don’t just sit at home; they are almost 50% more likely to attend a major league baseball game and twice as likely to attend an NFL game.
• Fantasy players also are better fans. They are twice as likely to follow the NFL than people who don’t play fantasy football, three times more likely to follow the NBA, and twice as likely to follow major league baseball.

What will the latest research reveal? One session at the 2015 Winter Conference, set for the Bellagio in Las Vegas on Jan. 15-16, 2015, will discuss the emerging daily game trend and how those players differ from the traditional fantasy player.

A panel discussion will feature results of a survey of active FanDuel users. The study purposely mirrored the 2014 IPSOS study commissioned by the FSTA Research Committee for the broader fantasy market. Co-Presenters of the panel will be Nigel Eccles, CEO of FanDuel and Danielle MacLean, Director or Fantasy Sports, CBSSports.com.

The 2015 Fantasy Sports Trade Association (FSTA) will hold its annual Winter Conference on Jan. 15-16 at the Bellagio in Las Vegas. Among the planned events is the FSTA Experts’ League Fantasy Baseball Draft, Live on SIRIUS XM Radio, on Jan. 15 and sessions on fantasy sports legal issues, new product launches and marketing fantasy sports on Facebook. To register for the winter conference, go to www.fsta.org.