In what could be extremely exciting news for the daily fantasy sports marketplace, Yahoo announced today its planned entry into daily fantasy sports.
Yahoo’s planned entry into the daily fantasy sports marketplace is good news for consumers in that it restores a third major player to the market. Daily fantasy sports participants have not seen true competition for market share since July 2014 when DraftKings, the market’s second largest player, acquired DraftStreet, the market’s then No. 3 player.
With Yahoo’s planned entry, Yahoo could provide a real challenge to the market share of FanDuel and DraftKings, thus creating true price competition. While Yahoo is far newer to the marketplace than the other two companies, it does already have a strong fantasy sports and search business that could easily drive traffic to its games.
Forbes
Yahoo’s Planned Entry Into Daily Fantasy Sports Market Is Good News; Helps To Stop Oligopoly Pricing
by Marc Edelman