March 3, 2021
Fansure, Inc., Sportradar announce strategic partnership
Fansure Inc. (“Fansure” or “The Company”) today announced that it has entered into a strategic partnership with Sportradar, the leading global provider of sports betting and sports entertainment products and services, to provide innovative player prop and team betting insights.
Sportradar sits at the intersection of the sports, media and betting industries, which affords Fansure access to unique opportunities and more than 1,000 companies in over 80 countries.
“We are thrilled to roll out our content automation solutions for betting enterprises via Sportradar’s global distribution network,” said Fansure Founder and CEO Vijay Shravah. “Our product fits nicely within Sportradar’s recently launched Insights platform as we are both focused on driving engagement and fan behavior. We’re also excited to leverage Sportradar’s deep industry relationships to drive product awareness.”
The partnership occurs at an opportune time as legal breakthroughs across the United States are helping to bring the sports betting industry into the mainstream like never before. As legal restrictions to online sportsbooks come down, the industry has new opportunities to integrate betting into other pillars of the sports entertainment experience for increased visibility, accessibility, and convenience.
Fansure provides content automation solutions to help sports betting platforms drive fan behavior. Our scenario-relevant insights optimize how digital publishers monetize their audience and how native applications drive event conversions. The Company currently supports player prop and team markets for the core four US professional sports leagues, and has plans to expand into amateur sports leagues soon.
Sportradar is the global provider of sports betting and sports entertainment products and services. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business.
Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 720,000 matches annually across 75 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.