22 Days to NYC: The Value of Affiliate Programs for DFS

By Will Mossa,    FSGA Event News

As daily fantasy sports continues to grow, companies building a niche in this space can turn to affiliate programs to help accelerate that growth. But how do you find the right program, and how to you ensure you take full advantage of the programs?

At the 2015 FSTA Summer Conference at the Crowne Plaza Times Square in New York City, panelists will talk about the strategies and success stories in DFS affiliate programs. The panel will convene on Tuesday, June 23 at 10:15 a.m. to discuss “Content Monetization Through Daily Fantasy Affiliate Programs. “

The panel moderator is Rick Gardiner, President and CEO of iAffiliate Management.

Panelists include:

·      Cameron Boal, Head of Affiliates for FanDuel

·      David Copeland, Founder of DailyFantasyLobby.com

·      Chris Mazzone, VP of Marketing for MondoGoal

·      Shannon McKeown, VP of Advertising for RotoWire

Topics will include revenue share vs. cost per acquisition, incentivizing referrals, negotiating deals, and other subjects.


The 2015 FSTA Summer Conference is June 22-23 at the Crowne Plaza Times Square Hotel in New York City. Registration for this event is still open. To register, go to www.fstaconference.com.