While 41 million people in North America over the age of 12 play fantasy sports, that still leaves about 300 million people who surely would play if they knew more about the games.

That’s one conclusion of the 2014 FSTA industry survey. Among those interviewed were people who did not play fantasy sports, only 4% were familiar with fantasy sports and how the games were scored and played. There were 26% of all respondents who were hearing about fantasy sports for the first time on the day of the survey. Another 54% of respondents had heard of fantasy sports, but had very little knowledge about the games.

Perhaps the issue has something to do with their familiarity with sports in general. Of people who have played fantasy sports, 87% considered themselves football fans, 61% were fans of the NBA and 58% were baseball fans. Of those who never played fantasy sports, just 44% considered themselves football fans, just 29% were baseball fans and 20% followed the NBA.

The 2015 FSTA research study, “The Wide World of Fantasy Sports: Examining Trends in Participation, Spending, and Mobile ” will be presented on Tuesday, June 23 at 11:45 a.m. at the FSTA Summer Conference at the Crowne Plaza Times Square in New York City. It will provide the first look at the latest industry-leading research on fantasy sports.

Presenting the information will be Jason Allsopp, vice president of Ipsos Reid

The 2015 FSTA Summer Conference is June 22-23 at the Crowne Plaza Times Square Hotel in New York City. Registration for this event is still open. To register, go to www.fstaconference.com.