Industry Insights at Your Fingertips
For over 15 years, FSGA has been tracking demographic and behavioral data on the wide world of fantasy sports players. Below is a comprehensive list of the research that is available for download for FSGA members.
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If you are a member of the press, please email us at media@thefsga.org to request data and research to help with your article.
Research reports are available for purchase - please contact info@thefsga.org for availability and pricing.
2026 Research Reports
The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habits, with a Dive into AI and Prediction
Presented at the 2026 FSGA Summer Conference
July 8, 2026
Topics Covered:
- Growth trends in fantasy sports and sports betting participation across the U.S. and North America
- How consumers are using AI tools, preferred platforms, and expectations for AI transparency
- Awareness, adoption, and future potential of prediction markets among sports fans
- Key consumer insights, demographic trends, and challenges shaping the future of sports gaming
Beyond the Bet The Rise (and Reality) of Prediction Markets
Presented at the 2025 FSGA Winter Conference
February 18, 2026
Topics Covered:
- Incidence of Fantasy Sports and Sports Betting.
- Sports Betting, Fantasy Play, and Prediction Markets.
- Prediction Market Usage.
- Future Potential for Prediction Markets.
2025 Research Reports
What’s Next? Tapping into the Next Generation of Fantasy Players
Presented at the 2025 FSGA Summer Conference
July 1, 2025
Topics Covered:
- Fantasy sports & sports betting participation in the U.S. and Canada (year-over-year trends).
- Player demographics vs. the general population.
- Next-generation season-long fantasy participation (sports, formats, behaviors).
- How players engage (solo vs. social play, league dynamics).
- Content consumption and lineup/strategy resources.
- Likelihood to expand into DFS and sports betting.
The State of Fantasy Sports in America
Presented at the 2025 SBC Summit Americas
May 14, 2025
Topics Covered:
- Market Size & Growth.
- What is Fantasy Sports.
- Why People Bet or Play Fantasy.
- Market Opportunities.
- Revenue Streams for Fantasy Sports.
The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habits, with a Dive into Sports Betting, Sweepstakes Awareness & Usage, and Sentiment Towards Advertising
Presented at the 2025 FSGA Winter Conference Research
February 18, 2025
Topics Covered:
- Fantasy and sports betting behavior trends.
- Sports betting sweepstakes awareness, usage, and perception.
- Sentiment toward sports betting advertising.
More Than Sports Fandom: Additional Predictors of Fantasy Gaming Participation
Presented at the 2025 FSGA Winter Conference Research
February 18, 2025
Topics Covered:
- Traditional sports fans vs. fantasy participants.
- Gender differences in fantasy participation and consumption.
- Motivations for playing and consuming fantasy content.
- Youth sports fandom and future fantasy participation.
- Demographic trends and minority participation.
- Season-long vs. DFS player profiles.
- Pathways to convert non-players into players.
- Fantasy sports crossover with sports betting.
2024 Research Reports
The Fantasy Sports & Sports Betting Landscape: Exploring Fantasy & Betting Habit, with a Dive into AI Sentiment and RG Measures
Presented at the 2024 FSGA Summer Conference
July 23, 2024
Topics Covered:
- Player behavior, platform usage, and emerging trends in North America.
- AI tools used for fantasy and betting optimization.
- Online sportsbook usage and leading operators.
- Responsible gaming behaviors and limit-setting habits.
- Perception of skill vs. reported wins/losses.
2024 Winter Conference Research
Presented at the 2024 FSGA Winter Conference
February 14, 2024
Topics Covered:
- Growth in fantasy sports and sports betting participation.
- Single-activity vs. crossover user trends.
- Content and tool usage (including AI and analytics).
- Bettor vs. fantasy player resource reliance.
- Responsible gaming awareness and platform sentiment.
2023 Research Reports
2023 FSGA Summer Conference Research
Presented at the 2023 FSGA Summer Conference
June 13, 2023
Topics Covered:
- Incidence of Fantasy Sports and Sports Betting.
- Fantasy Behaviors.
- Player Behaviour: Sports Betting Habits.
- Player Motivations.
2023 FSGA Research - Market Growth Opportunities
Presented at the 2023 FSGA Winter Conference
February 17, 2023
Topics Covered:
- Size of the non-participant market (fantasy + sports betting).
- Likelihood of new player conversion over the next year.
- Entry-point sports/leagues (ex: NFL, NBA).
- Barriers to adoption (confidence, knowledge, stress, “fun factor”).
- Messaging and education opportunities to drive trial.
- Demographic shifts in prospective new participants.
2022 Research Reports
Sports Betting & Fantasy Sports in Canada
October 31, 2022
Topics Covered:
- Sports betting and fantasy sports participation estimates (Canada).
- Engagement rate across the full population.
- Breakdown by fantasy players vs. sports bettors.
- Ontario-specific engagement insights.
Fantasy Sports and Sports Betting Market Study
Presented at the 2022 FSGA Summer Conference
June 14, 2022
Topics Covered:
- Participation and re-engagement trends following major market changes.
- Motivation and behavior shifts.
- Market direction and future opportunity.
2021 Research Reports
Incidence of Fantasy Sports & Sports Betting Participation
Presented at the 2021 FSGA Summer Research Conference
June 8, 2021
Topics Covered:
- Incidence of fantasy sports and sports betting participation (U.S.).
- Crossover between fantasy and betting audiences.
- League participation trends.
- Demographic updates vs. 2019 benchmarks.
FSGA Public Research Library
For more than 15 years, FSGA has invested in research to better understand the people, behaviors, trends, and forces shaping fantasy sports and sports gaming.
As part of our commitment to advancing knowledge and supporting the broader industry, FSGA makes research more than three years old publicly available. By opening our historical research, we hope to make valuable industry data more accessible to researchers, media, policymakers, industry professionals, students, and others seeking to better understand the evolution of fantasy sports and sports gaming.
FSGA members continue to receive exclusive access to our newest research and insights before they become part of the public library.
Please note: Research reflects the market and consumer environment at the time it was conducted. Each resource is clearly dated so users can distinguish historical findings from current industry data.
2023 FSGA Research
- Fantasy Sports and Sports Betting Market Growth Opportunities Research Report
- Winter Conference Presentation - Fantasy Sports and Sports Betting Market Growth Opportunities
- Fantasy Sports and Sports Betting Participation and Market Trends Study
- Thailand Tourism and Gambling Market Report
2022 FSGA Research
- Canadian Fantasy Sports and Sports Betting Participation Study
- U.S. Fantasy Sports and Sports Betting Market Study
2021 FSGA Research
- Fantasy Sports and Sports Betting Participation Study
2020 FSGA Research
- No research done due to COVID-19 pandemic.
2019 FSGA Research
- Sports Betting and Fantasy Sports Landscape Study
2018 FSGA Research
- Fantasy Sports and Sports Betting Crossover Study
2017 FSGA Research
- Fantasy Sports Market Study - Participation, Spending and Economic Impact
2016 FSGA Research
- Fantasy Sports Market Study - Participation, Spending and Media Usage
2015 FSGA Research
- Fantasy Sports Market Study
- Fantasy Sports Market Study - Data Tables 1
- Fantasy Sports Market Study - Data Tables 2
- Fantasy Sports Market Study - Data Tables 3
2014 FSGA Research
- Fantasy Sports Participation and Non-Player Study
- Fantasy Sports Participation Research Summary
- Supporting Industry Research Tables - Canada - Banner1, by Ipsos
- Supporting Industry Research Tables - Canada - Banner2, by Ipsos
- Supporting Industry Research Tables - USA Sorted1, by Ipsos
- Supporting Industry Research Tables - USA Sorted Adults, by Ipsos
- Supporting Industry Research Tables - USA Sorted Teens, by Ipsos
- The Wonder Years - Youth Sport Fandom and Fantasy Sport Participation
2013 FSGA Research
- Why We Watch, Why We Play - The Relationship Between Fantasy Sport and Fanship Motivations (not available for public distribution)
2012 FSGA Research
- Fantasy Sports Spending Study
- Fantasy Sports Technology Use and Perception Study
2011 FSGA Research
- Fantasy Sports Consumer Study - NFL Work Stoppage, Mobile Technology and Consumer Trends
- Fantasy Sports Legislative and Regulatory Review - 2010 Year in Review
- Fantasy Sports Participation and Player Profile Study
2010 FSGA Research
- Fantasy Sports Consumer Study Mobile Technology, Economy, and Gender
- Fantasy Sports League Play Behavior and Technology Trends
- Promotional Insurance and Prize Indemnity for Fantasy Sports
2009 FSGA Research
- Driving Fantasy Sports Engagement Through Game Mechanics and Behavioral Economics
- Fantasy Sports Industry Consumer Behavior Report
- Fantasy Sports Market Size and Player Profile Study
- Fantasy Sports Player Consumer Behavior Study
- Fantasy Sports Player Consumer Usage Study
- Using Data to Understand and Reach Fantasy Sports Consumers